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How Did You Name Your Company? Podcast with Brannon Cashion, President of Addison Whitney

How Did You Name Your Company? Podcast with Brannon Cashion, President of Addison Whitney

Brannon Cashion, President of Addison Whitney

The recent post on naming a company, “Got 5 Letters?” got me thinking about the naming process a bit more. So I interviewed Brannon Cashion, president of Addison Whitney, a well-known corporate naming firm. If you don’t have $50k to hire Brannon, take a listen to learn some pointers from an expert. Some of this is common sense, for example, don’t name a company something if you can’t own the domain name as well! A bit less obvious – research translations into other common languages. Are you making up a name that actually means something in Spanish, French, Chinese? Something bad?  What was the story about a Chevy car, was it the Nova? Means “doesn’t go” in Spanish?

Brannon’s a good guy – here’s some free pointers for you.


About Robert Jordan

Robert Jordan has been launching and growing companies and helping other entrepreneurs do the same for the past 20 years. He has authored book and audio series including How They Did It: Billion Dollar Insights from the Heart of America (RedFlash Press), featuring 45 leading company founders who've created $63 billion in value from scratch, and How They Did It Nightingale-Conant audio program . His startup, Online Access, the first Internet-coverage magazine, landed on the Inc. 500 list of fastest growing companies. His newest endeavors are RedFlash, a strategy execution team, and The Association of Interim Executives, which champions interim management as its own global specialty. You can also find Robert on Google+ and Twitter. View all posts by Robert Jordan

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