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Non-Profit Entrepreneurship At Its Finest

Non-Profit Entrepreneurship At Its Finest

Healthcare Marketing Expert Peter Cunningham and his wife suffered the tragic loss of their young daughter, CeCe, due to sudden unexplained death by epilepsy. Peter could have retreated, mourned, and just attempted to survive. But he didn’t do that. He and Sarah decided to create the CeCe Cares Pediatric Epilepsy Foundation, a national organization dedicated to reducing the emotional trauma and financial burden associated with pediatric epilepsy.

I realize we all know caring and committed individuals who form nonprofits. Peter’s next decision is the amazing part. He created the CeCe Bear, a stuffed teddy bear for kids. In its first year, the Foundation donated 2,000 CeCe bears to 10 of the leading pediatric epilepsy centers in the US, while providing grants to six families in need. This year his goal is to distribute teddy bears to children in 25 hospitals and provide financial grants to 20 families. To kick things off they are launching the inaugural Bear Bash on Saturday, May 12th in Chicago featuring an 80’s tribute band… the Spazmatics. You can donate or learn more at www.cececares.org.

Since launching How They Did It, we’ve met many wonderful entrepreneurs determined to change the world, sometimes with non-profit work. Take a lesson from Pete – and figure out your teddy bear – the thing that will inspire the world to take action.


About Robert Jordan

Robert Jordan has been launching and growing companies and helping other entrepreneurs do the same for the past 20 years. He has authored book and audio series including How They Did It: Billion Dollar Insights from the Heart of America (RedFlash Press), featuring 45 leading company founders who've created $63 billion in value from scratch, and How They Did It Nightingale-Conant audio program . His startup, Online Access, the first Internet-coverage magazine, landed on the Inc. 500 list of fastest growing companies. His newest endeavors are RedFlash, a strategy execution team, and The Association of Interim Executives, which champions interim management as its own global specialty. You can also find Robert on Google+ and Twitter. View all posts by Robert Jordan

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