Healthcare Marketing Expert Peter Cunningham and his wife suffered the tragic loss of their young daughter, CeCe, due to sudden unexplained death by epilepsy. Peter could have retreated, mourned, and just attempted to survive. But he didn’t do that. He and Sarah decided to create the CeCe Cares Pediatric Epilepsy Foundation, a national organization dedicated to reducing the emotional trauma and financial burden associated with pediatric epilepsy.
I realize we all know caring and committed individuals who form nonprofits. Peter’s next decision is the amazing part. He created the CeCe Bear, a stuffed teddy bear for kids. In its first year, the Foundation donated 2,000 CeCe bears to 10 of the leading pediatric epilepsy centers in the US, while providing grants to six families in need. This year his goal is to distribute teddy bears to children in 25 hospitals and provide financial grants to 20 families. To kick things off they are launching the inaugural Bear Bash on Saturday, May 12th in Chicago featuring an 80’s tribute band… the Spazmatics. You can donate or learn more at www.cececares.org.
Since launching How They Did It, we’ve met many wonderful entrepreneurs determined to change the world, sometimes with non-profit work. Take a lesson from Pete – and figure out your teddy bear – the thing that will inspire the world to take action.