I take inspiration wherever found, and sometimes great advertisements win hearts, minds and can push company founders forward.
The three best print ads of all time for entrepreneurial action:
1) Schwinn: “We fell. We got up. End of Apology.” This ad for Schwinn bicycles features a banged up rider in the upper right – check out that blood – and it sums up great, unreasonable, unrelenting, unstoppable entrepreneurs everywhere.
2) Cessna: “Some words of encouragement for the last people who really need them.” This ad from Cessna has as much attitude as one could stand in the middle of a vicious recession, but you can feel yourself perking up just reading it: “…Call them contrarian. Label them renegades…If you are one of them, you are already on your mission. While others flail dull weapons, you hone yours…and emerge stronger than before. RISE.”
3) Minolta: “Are you waiting…” This ad from Minolta is alpha to omega for everyone who needs just a little boost to get in gear. Here’s the full text:
Are you waiting
for someone to lead and inspire you
for the boss to recognize you
for clients to thank you
for coworkers to help you
for the world to hail you
well here’s a news flash
they are all just sitting there too
waiting for you
Minolta got it right. We’re all just waiting for you.
**Robert Jordan is a Forbes.com contributor. View the original posting of this article on Forbes.com.