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	<title>How They Did It Book</title>
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	<link>http://www.howtheydidit.com</link>
	<description>Life Changing Conversations for the Entrepreneur</description>
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	<itunes:summary>How They Did It is a book of thoughts, ideas, and inspiration from 45 of the most successful living company founders ever to come out of the heart of America. Founders featured in the book grew, and sold a company for approximately $100 million or more, or took their company public for $300 million or more in market valuation.  In this podcast, the author of How They Did It, Robert Jordan, provides resources for entrepreneurs through a series of interviews with experts. Find more information at www.howtheydiditbook.com</itunes:summary>
	<itunes:author>Robert Jordan</itunes:author>
	<itunes:explicit>no</itunes:explicit>
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	<itunes:owner>
		<itunes:name>Robert Jordan</itunes:name>
		<itunes:email>olivia@interimceo.com</itunes:email>
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	<managingEditor>olivia@interimceo.com (Robert Jordan)</managingEditor>
	<itunes:subtitle>How They Did It: Billion Dollar Insights from the Heart of America</itunes:subtitle>
	<itunes:keywords>entrepreneurship, startups, founders, how they did it, venture capital, entrepreneur, business</itunes:keywords>
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	<itunes:category text="Business">
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		<itunes:category text="Investing" />
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		<title>Who Will Buy Twinkies and Ding Dongs? 3 Ways Company Owners Use an Acquisition Strategy to Succeed</title>
		<link>http://www.howtheydidit.com/soapbox/who-will-buy-twinkies-and-ding-dongs-3-ways-company-owners-use-an-acquisition-strategy-to-succeed/</link>
		<comments>http://www.howtheydidit.com/soapbox/who-will-buy-twinkies-and-ding-dongs-3-ways-company-owners-use-an-acquisition-strategy-to-succeed/#comments</comments>
		<pubDate>Fri, 23 Nov 2012 14:13:38 +0000</pubDate>
		<dc:creator>Robert Jordan</dc:creator>
				<category><![CDATA[Soapbox]]></category>

		<guid isPermaLink="false">http://www.howtheydidit.com/?p=4097</guid>
		<description><![CDATA[$2 billion Hostess Brands filed for bankruptcy and liquidation. Twinkies were never a staple in my diet, so I won’t notice when they no longer show up on shelves, but there could be opportunity for someone to snatch up the assets Hostess leaves behind. The&#8230;]]></description>
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		<title>A Desk is a Dangerous Place from Which to View the World</title>
		<link>http://www.howtheydidit.com/entrepreneurship/a-desk-is-a-dangerous-place-from-which-to-view-the-world/</link>
		<comments>http://www.howtheydidit.com/entrepreneurship/a-desk-is-a-dangerous-place-from-which-to-view-the-world/#comments</comments>
		<pubDate>Tue, 20 Nov 2012 19:38:50 +0000</pubDate>
		<dc:creator>Robert Jordan</dc:creator>
				<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[Soapbox]]></category>

		<guid isPermaLink="false">http://www.howtheydidit.com/?p=4083</guid>
		<description><![CDATA[Doug Oberhelman, CEO of Caterpillar, has a sign at the entrance to top management’s offices that reads, “A desk is a dangerous place from which to view the world.” Leading a Fortune 500 company could be an easy excuse for neglecting the little people in&#8230;]]></description>
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		<slash:comments>0</slash:comments>
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		<title>The New Patent Law: End of Entrepreneurship?</title>
		<link>http://www.howtheydidit.com/entrepreneurship/the-new-patent-law-end-of-entrepreneurship/</link>
		<comments>http://www.howtheydidit.com/entrepreneurship/the-new-patent-law-end-of-entrepreneurship/#comments</comments>
		<pubDate>Thu, 15 Nov 2012 19:08:27 +0000</pubDate>
		<dc:creator>Robert Jordan</dc:creator>
				<category><![CDATA[Entrepreneurship]]></category>

		<guid isPermaLink="false">http://www.howtheydidit.com/?p=4072</guid>
		<description><![CDATA[The new patent law put into place by the America Invents Act on September 16, 2011, goes into effect Spring 2013. This marks a fundamental change in US patent protection, moving away from the current first-to-invent rule to the international standard, first-to-file. “Effectively, this creates&#8230;]]></description>
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		<slash:comments>0</slash:comments>
		</item>
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		<title>Company Decision Making Doesn’t Need to Start at the Top</title>
		<link>http://www.howtheydidit.com/entrepreneurship/company-decision-making-doesn%e2%80%99t-need-to-start-at-the-top/</link>
		<comments>http://www.howtheydidit.com/entrepreneurship/company-decision-making-doesn%e2%80%99t-need-to-start-at-the-top/#comments</comments>
		<pubDate>Mon, 29 Oct 2012 17:58:47 +0000</pubDate>
		<dc:creator>Robert Jordan</dc:creator>
				<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[Soapbox]]></category>

		<guid isPermaLink="false">http://www.howtheydidit.com/?p=4053</guid>
		<description><![CDATA[Dane Miller, founder of Biomet, had a hard time keeping up with the IT world. Trained as a biomechanical engineer, he was a brilliant CEO and inventor, but never pretended that he knew it all. When the company was buying a half million dollars worth&#8230;]]></description>
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		<title>Want to Start a Business? You Don’t Need to Know it All</title>
		<link>http://www.howtheydidit.com/htdi-founders/want-to-start-a-business-you-don%e2%80%99t-need-to-know-it-all/</link>
		<comments>http://www.howtheydidit.com/htdi-founders/want-to-start-a-business-you-don%e2%80%99t-need-to-know-it-all/#comments</comments>
		<pubDate>Tue, 16 Oct 2012 18:18:49 +0000</pubDate>
		<dc:creator>Robert Jordan</dc:creator>
				<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[HTDI Founders]]></category>
		<category><![CDATA[Soapbox]]></category>

		<guid isPermaLink="false">http://www.howtheydidit.com/?p=4034</guid>
		<description><![CDATA[It’s easy to put ultra successful entrepreneurs on a pedestal. Let’s face it: after they reach the peak, they usually sound brilliant, and as Ben Franklin said after he became rich and famous, “now I sing well too.” But when you peel back their lofty&#8230;]]></description>
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		<slash:comments>0</slash:comments>
		</item>
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		<title>8 Head Games that Can Kill Your Best Business Ideas</title>
		<link>http://www.howtheydidit.com/entrepreneurship/8-head-games-that-can-kill-your-best-business-ideas/</link>
		<comments>http://www.howtheydidit.com/entrepreneurship/8-head-games-that-can-kill-your-best-business-ideas/#comments</comments>
		<pubDate>Mon, 08 Oct 2012 16:02:19 +0000</pubDate>
		<dc:creator>Robert Jordan</dc:creator>
				<category><![CDATA[Entrepreneurship]]></category>

		<guid isPermaLink="false">http://www.howtheydidit.com/?p=4010</guid>
		<description><![CDATA[At some point in your entrepreneurial quest you’ve probably had a few sleepless nights? It hits 3am and you are still staring at the ceiling wondering how you are ever going to get your business launched, find the right customers, hire the right people, or&#8230;]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How to Make One Better Decision Each Day</title>
		<link>http://www.howtheydidit.com/entrepreneurship/how-to-make-one-better-decision-each-day/</link>
		<comments>http://www.howtheydidit.com/entrepreneurship/how-to-make-one-better-decision-each-day/#comments</comments>
		<pubDate>Wed, 03 Oct 2012 10:00:26 +0000</pubDate>
		<dc:creator>Robert Jordan</dc:creator>
				<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[Soapbox]]></category>

		<guid isPermaLink="false">http://www.howtheydidit.com/?p=3963</guid>
		<description><![CDATA[Jeff Hawkins, founder of Palm and Handspring, spoke on campus at Stanford University in 2009. He said that whether you run a dry cleaner or a tech company, if you could just make one better decision each day, you would end up dominating your industry.&#8230;]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>How to Avoid the Big 5 Social Media Mistakes Corporations Make</title>
		<link>http://www.howtheydidit.com/entrepreneurship/how-to-avoid-the-big-5-social-media-mistakes-corporations-make/</link>
		<comments>http://www.howtheydidit.com/entrepreneurship/how-to-avoid-the-big-5-social-media-mistakes-corporations-make/#comments</comments>
		<pubDate>Mon, 01 Oct 2012 10:00:33 +0000</pubDate>
		<dc:creator>Robert Jordan</dc:creator>
				<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[Soapbox]]></category>

		<guid isPermaLink="false">http://www.howtheydidit.com/?p=3986</guid>
		<description><![CDATA[My biggest challenge right now is mastering the vastness of social media and I suspect I am not alone. No matter what size company you work for, facing customers, partners, vendors, investors or the public means you better get good at LinkedIn, Twitter, Facebook, blogging,&#8230;]]></description>
		<wfw:commentRss>http://www.howtheydidit.com/entrepreneurship/how-to-avoid-the-big-5-social-media-mistakes-corporations-make/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Podcast: Michael Lebowitz, Founder &amp; CEO, Big Spaceship</title>
		<link>http://www.howtheydidit.com/podcast/podcast-michael-lebowitz-founder-ceo-big-spaceship/</link>
		<comments>http://www.howtheydidit.com/podcast/podcast-michael-lebowitz-founder-ceo-big-spaceship/#comments</comments>
		<pubDate>Fri, 28 Sep 2012 15:17:38 +0000</pubDate>
		<dc:creator>Robert Jordan</dc:creator>
				<category><![CDATA[Podcast]]></category>

		<guid isPermaLink="false">http://www.howtheydidit.com/?p=3968</guid>
		<description><![CDATA[I recently interviewed Michael Lebowitz, Founder &#38; CEO, Big Spaceship about how corporation get social media wrong. Listen now: &#160;]]></description>
		<wfw:commentRss>http://www.howtheydidit.com/podcast/podcast-michael-lebowitz-founder-ceo-big-spaceship/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
<enclosure url="http://media.blubrry.com/howtheydidit/www.howtheydidit.com/wp-content/uploads/Michael-Lebowitz-Founder-Big-Spaceship.mp3" length="6375381" type="audio/mpeg" />
			<itunes:subtitle>I recently interviewed Michael Lebowitz, Founder &amp; CEO, Big Spaceship about how corporation get social media wrong. Listen now: -  </itunes:subtitle>
		<itunes:summary>I recently interviewed Michael Lebowitz, Founder &amp; CEO, Big Spaceship about how corporation get social media wrong. Listen now:

 </itunes:summary>
		<itunes:author>Robert Jordan</itunes:author>
		<itunes:explicit>no</itunes:explicit>
		<itunes:duration>6:38</itunes:duration>
	</item>
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		<title>What Entrepreneurs Can Learn from a Door to Door Pitchman</title>
		<link>http://www.howtheydidit.com/entrepreneurship/what-entrepreneurs-can-learn-from-a-door-to-door-pitchman/</link>
		<comments>http://www.howtheydidit.com/entrepreneurship/what-entrepreneurs-can-learn-from-a-door-to-door-pitchman/#comments</comments>
		<pubDate>Mon, 24 Sep 2012 10:00:35 +0000</pubDate>
		<dc:creator>Robert Jordan</dc:creator>
				<category><![CDATA[Entrepreneurship]]></category>

		<guid isPermaLink="false">http://www.howtheydidit.com/?p=3950</guid>
		<description><![CDATA[Let me tell you a story about Johnny Miller. “Johnny who?” Trust me, you don’t know this Johnny. But I bet you’ve seen one of Johnny’s co-workers walking down your street, knocking on door after door attempting to sell magazine subscriptions. Last weekend I answered&#8230;]]></description>
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		<slash:comments>0</slash:comments>
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