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	<title>How They Did It Book</title>
	<link>http://www.howtheydidit.com</link>
	<description>Life Changing Conversations for the Entrepreneur</description>
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		<title>Who Will Buy Twinkies and Ding Dongs? 3 Ways Company Owners Use an Acquisition Strategy to Succeed</title>
		<description><![CDATA[$2 billion Hostess Brands filed for bankruptcy and liquidation. Twinkies were never a staple in my diet, so I won’t notice when they no longer show up on shelves, but there could be opportunity for someone to snatch up the assets Hostess leaves behind. The&#8230;]]></description>
		<link>http://www.howtheydidit.com/soapbox/who-will-buy-twinkies-and-ding-dongs-3-ways-company-owners-use-an-acquisition-strategy-to-succeed/</link>
			</item>
	<item>
		<title>A Desk is a Dangerous Place from Which to View the World</title>
		<description><![CDATA[Doug Oberhelman, CEO of Caterpillar, has a sign at the entrance to top management’s offices that reads, “A desk is a dangerous place from which to view the world.” Leading a Fortune 500 company could be an easy excuse for neglecting the little people in&#8230;]]></description>
		<link>http://www.howtheydidit.com/entrepreneurship/a-desk-is-a-dangerous-place-from-which-to-view-the-world/</link>
			</item>
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		<title>The New Patent Law: End of Entrepreneurship?</title>
		<description><![CDATA[The new patent law put into place by the America Invents Act on September 16, 2011, goes into effect Spring 2013. This marks a fundamental change in US patent protection, moving away from the current first-to-invent rule to the international standard, first-to-file. “Effectively, this creates&#8230;]]></description>
		<link>http://www.howtheydidit.com/entrepreneurship/the-new-patent-law-end-of-entrepreneurship/</link>
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		<title>Company Decision Making Doesn’t Need to Start at the Top</title>
		<description><![CDATA[Dane Miller, founder of Biomet, had a hard time keeping up with the IT world. Trained as a biomechanical engineer, he was a brilliant CEO and inventor, but never pretended that he knew it all. When the company was buying a half million dollars worth&#8230;]]></description>
		<link>http://www.howtheydidit.com/entrepreneurship/company-decision-making-doesn%e2%80%99t-need-to-start-at-the-top/</link>
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		<title>Want to Start a Business? You Don’t Need to Know it All</title>
		<description><![CDATA[It’s easy to put ultra successful entrepreneurs on a pedestal. Let’s face it: after they reach the peak, they usually sound brilliant, and as Ben Franklin said after he became rich and famous, “now I sing well too.” But when you peel back their lofty&#8230;]]></description>
		<link>http://www.howtheydidit.com/htdi-founders/want-to-start-a-business-you-don%e2%80%99t-need-to-know-it-all/</link>
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		<title>8 Head Games that Can Kill Your Best Business Ideas</title>
		<description><![CDATA[At some point in your entrepreneurial quest you’ve probably had a few sleepless nights? It hits 3am and you are still staring at the ceiling wondering how you are ever going to get your business launched, find the right customers, hire the right people, or&#8230;]]></description>
		<link>http://www.howtheydidit.com/entrepreneurship/8-head-games-that-can-kill-your-best-business-ideas/</link>
			</item>
	<item>
		<title>How to Make One Better Decision Each Day</title>
		<description><![CDATA[Jeff Hawkins, founder of Palm and Handspring, spoke on campus at Stanford University in 2009. He said that whether you run a dry cleaner or a tech company, if you could just make one better decision each day, you would end up dominating your industry.&#8230;]]></description>
		<link>http://www.howtheydidit.com/entrepreneurship/how-to-make-one-better-decision-each-day/</link>
			</item>
	<item>
		<title>How to Avoid the Big 5 Social Media Mistakes Corporations Make</title>
		<description><![CDATA[My biggest challenge right now is mastering the vastness of social media and I suspect I am not alone. No matter what size company you work for, facing customers, partners, vendors, investors or the public means you better get good at LinkedIn, Twitter, Facebook, blogging,&#8230;]]></description>
		<link>http://www.howtheydidit.com/entrepreneurship/how-to-avoid-the-big-5-social-media-mistakes-corporations-make/</link>
			</item>
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		<title>Podcast: Michael Lebowitz, Founder &amp; CEO, Big Spaceship</title>
		<description><![CDATA[I recently interviewed Michael Lebowitz, Founder &#38; CEO, Big Spaceship about how corporation get social media wrong. Listen now: &#160;]]></description>
		<link>http://www.howtheydidit.com/podcast/podcast-michael-lebowitz-founder-ceo-big-spaceship/</link>
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	<item>
		<title>What Entrepreneurs Can Learn from a Door to Door Pitchman</title>
		<description><![CDATA[Let me tell you a story about Johnny Miller. “Johnny who?” Trust me, you don’t know this Johnny. But I bet you’ve seen one of Johnny’s co-workers walking down your street, knocking on door after door attempting to sell magazine subscriptions. Last weekend I answered&#8230;]]></description>
		<link>http://www.howtheydidit.com/entrepreneurship/what-entrepreneurs-can-learn-from-a-door-to-door-pitchman/</link>
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