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Learning from Andy Whitman and Gary Sebek of the 2x Fund: How a CPG Fund Will Evaluate Your Company: Podcast

A fascinating conversation with Andy Whitman and Gary Sebek, managing partners at 2x Consumer Products Growth Partners fund. I first got to know Andy when he invested in gDiapers, a Portland, OR based company that had invented a truly green disposable diaper. gDiapers biodegradable inserts break down in months – not eons – read for yourself here.

Andy, Gary and partners also invested in Orabrush tongue cleaners, Tasty Bite ethnic foods, Eagle brand snacks and Wellness all-natural pet foods. If you want to see an outstanding example of Internet promotion and marketing, check out Orabrush here. And then go to one of their incredibly well done YouTube videos – as I write this feisty Orabrush has crossed 25,608,144 YouTube views.

If you have a consumer products company, listen here for some fast advice on what motivates a CPG investor.



About Robert Jordan

Robert Jordan has been launching and growing companies and helping other entrepreneurs do the same for the past 20 years. He has authored book and audio series including How They Did It: Billion Dollar Insights from the Heart of America (RedFlash Press), featuring 45 leading company founders who've created $63 billion in value from scratch, and How They Did It Nightingale-Conant audio program . His startup, Online Access, the first Internet-coverage magazine, landed on the Inc. 500 list of fastest growing companies. His newest endeavors are RedFlash, a strategy execution team, and The Association of Interim Executives, which champions interim management as its own global specialty. You can also find Robert on Google+ and Twitter. View all posts by Robert Jordan

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