A fascinating conversation with Andy Whitman and Gary Sebek, managing partners at 2x Consumer Products Growth Partners fund. I first got to know Andy when he invested in gDiapers, a Portland, OR based company that had invented a truly green disposable diaper. gDiapers biodegradable inserts break down in months – not eons – read for yourself here.
Andy, Gary and partners also invested in Orabrush tongue cleaners, Tasty Bite ethnic foods, Eagle brand snacks and Wellness all-natural pet foods. If you want to see an outstanding example of Internet promotion and marketing, check out Orabrush here. And then go to one of their incredibly well done YouTube videos – as I write this feisty Orabrush has crossed 25,608,144 YouTube views.
If you have a consumer products company, listen here for some fast advice on what motivates a CPG investor.