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Sending Clear Signals – Are You on Message and Memorable?: Podcast

I got to meet marketing and brand strategy expert Bill Schley at the 800CEOREAD Pow Wow in December. Bill has clear and simple advice for entrepreneurs and company owners to stay on-message. The problem is that in so many organizations, there are a multiplicity of messages going on, leading to confusion. Listen in and learn as Bill explains how developing a tagline that tells a story in a memorable, repeatable way, can serve as a tool to keep corporations and startups alike on course for success.



About Robert Jordan

Robert Jordan has been launching and growing companies and helping other entrepreneurs do the same for the past 20 years. He has authored book and audio series including How They Did It: Billion Dollar Insights from the Heart of America (RedFlash Press), featuring 45 leading company founders who've created $63 billion in value from scratch, and How They Did It Nightingale-Conant audio program . His startup, Online Access, the first Internet-coverage magazine, landed on the Inc. 500 list of fastest growing companies. His newest endeavors are RedFlash, a strategy execution team, and The Association of Interim Executives, which champions interim management as its own global specialty. You can also find Robert on Google+ and Twitter. View all posts by Robert Jordan

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