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Top Tips for Company Owners for Search Engine Optimization from Noble Samurai Co-founder Eugene Ware: Podcast

Did you know that there is now the concept of a marketing balance sheet? We all know about financial balance sheets, but what about marketing? Marketing has historically been viewed as essentially a creative or budgetary black hole. That’s no longer true in an online world, where we can all measure, well, everything. In this podcast Noble Samurai co-founder Eugene Ware describes the marketing funnel process and how to view those metrics as what is essentially a new-age version of a balance sheet. Eugene, who is expert in SEO and marketing, began Noble Samurai to improve all elements of the market research process.

Anyone concerned with a meaningful online presence could benefit from hearing Eugene’s advice on content, keywords and links. I’m not sure there is any kind of business or industry that doesn’t have an online component these days –



About Robert Jordan

Robert Jordan has been launching and growing companies and helping other entrepreneurs do the same for the past 20 years. He has authored book and audio series including How They Did It: Billion Dollar Insights from the Heart of America (RedFlash Press), featuring 45 leading company founders who've created $63 billion in value from scratch, and How They Did It Nightingale-Conant audio program . His startup, Online Access, the first Internet-coverage magazine, landed on the Inc. 500 list of fastest growing companies. His newest endeavors are RedFlash, a strategy execution team, and The Association of Interim Executives, which champions interim management as its own global specialty. You can also find Robert on Google+ and Twitter. View all posts by Robert Jordan

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