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Life Changing Conversations for Entrepreneurs

Affirmations Count! And Now There’s Proof

I am a big believer that you first declare your intention and then you live into it. I am of course not the first person to say this, and for some folks it’s a given and for others its an eye-rolling experience (include my children in that category).

I can picture – even though I wasn’t alive at the time – seeing Babe Ruth step up to the plate, loosen up and point his bat at the stands, at the exact spot where he would hit the ball out of the park for a home run. That’s an affirmation too.

And now there’s proof about affirmations. Sasha Issenberg, writing in the The New York Times Magazine, reported on voter appeal direct mail results that show the old message “More Americans should exercise their right to vote” didn’t work. The results of that rousing statement? Lower voter turnout.

The new message? “Turnout is going to be high today.” This statement resulted in higher voter turnout. And there’s proof from direct mail before and after campaigns to back it up.

This may sound abstract, but it’s not. Our own internal dialogue, or the dialogue we have with customers, employees, friends and family – when put in the form of the desired outcome –  helps to produce exactly that desired outcome.  Pretty cool.



About Robert Jordan

Robert Jordan has been launching and growing companies and helping other entrepreneurs do the same for the past 20 years. He has authored book and audio series including How They Did It: Billion Dollar Insights from the Heart of America (RedFlash Press), featuring 45 leading company founders who've created $63 billion in value from scratch, and How They Did It Nightingale-Conant audio program . His startup, Online Access, the first Internet-coverage magazine, landed on the Inc. 500 list of fastest growing companies. His newest endeavors are RedFlash, a strategy execution team, and The Association of Interim Executives, which champions interim management as its own global specialty. You can also find Robert on Google+ and Twitter. View all posts by Robert Jordan

1 Comment to Affirmations Count! And Now There’s Proof

  1. This is so true. If you want to change anything in your life you must start with what you say to yourself and what you speak out of your mouth. Looking to build a better relationship in your personal life? Want to expand your business? Then start with what you say and watch how quickly things turn around.

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