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Malcolm Gladwell: “The Revolution will not be tweeted.”

Malcolm Gladwell has a superb ability to reflect and distill trends and find relevance from bygone generations. He has done it again in his New Yorker piece on October 4, 2010. If you have any interest in understanding social networks, “Small Change: Why the Revolution will not be tweeted” is a must read and I mean right now.

The key point is that social networks are built around weak ties, not strong ones. There’s nothing wrong with this, its just different, and the example of the sit-ins that began in the early sixties and engulfed the south in a civil rights war had little to do with technology and much to do with mission, strategy, heirarchy and leadership.



About Robert Jordan

Robert Jordan has been launching and growing companies and helping other entrepreneurs do the same for the past 20 years. He has authored book and audio series including How They Did It: Billion Dollar Insights from the Heart of America (RedFlash Press), featuring 45 leading company founders who've created $63 billion in value from scratch, and How They Did It Nightingale-Conant audio program . His startup, Online Access, the first Internet-coverage magazine, landed on the Inc. 500 list of fastest growing companies. His newest endeavors are RedFlash, a strategy execution team, and The Association of Interim Executives, which champions interim management as its own global specialty. You can also find Robert on Google+ and Twitter. View all posts by Robert Jordan

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