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The Latest in ADD: ADOS

David Zach

I just heard a great new acronym for the rampant attention deficit issue we all know and love. This was relayed to me from futurist and speaker David Zach:

ADOS: Attention Deficit…Ooh Shiny!

Later I heard author Sally Hogshead, creator of the Fascinate Test, say that the average person’s attention span has plummeted from 20 minutes to 9 seconds…or roughly to that of a goldfish. Which means …Ooh Shiny!


About Robert Jordan

Robert Jordan has been launching and growing companies and helping other entrepreneurs do the same for the past 20 years. He has authored book and audio series including How They Did It: Billion Dollar Insights from the Heart of America (RedFlash Press), featuring 45 leading company founders who've created $63 billion in value from scratch, and How They Did It Nightingale-Conant audio program . His startup, Online Access, the first Internet-coverage magazine, landed on the Inc. 500 list of fastest growing companies. His newest endeavors are RedFlash, a strategy execution team, and The Association of Interim Executives, which champions interim management as its own global specialty. You can also find Robert on Google+ and Twitter. View all posts by Robert Jordan

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