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7 Years for Success? Disruptive Innovation Takes Time

7 Years for Success? Disruptive Innovation Takes Time

Steve Shank founded Capella Education, one of the first online universities, in 1992 when the Internet was not yet well-understood or widely embraced. With traditional educators questioning the entire concept of online teaching, Capella had a lot to prove. In this interview, Steve talks about bootstrapping the company to build a disruptive innovation, which he defines as a fundamental change in the marketplace. Patience was key for his success as it took seven years to demonstrate viability in the market. Today Capella has 34,000 students from across the US and 53 countries.

Steve Shank is one of the ten founders featured in the Nightingale Conant audio program How They Did It: Real World Advice From Today’s Most Successful Entrepreneurs. Listen to audio samples at here or order the program for a 20% discounted price for friends of Bob


About Robert Jordan

Robert Jordan has been launching and growing companies and helping other entrepreneurs do the same for the past 20 years. He has authored book and audio series including How They Did It: Billion Dollar Insights from the Heart of America (RedFlash Press), featuring 45 leading company founders who've created $63 billion in value from scratch, and How They Did It Nightingale-Conant audio program . His startup, Online Access, the first Internet-coverage magazine, landed on the Inc. 500 list of fastest growing companies. His newest endeavors are RedFlash, a strategy execution team, and The Association of Interim Executives, which champions interim management as its own global specialty. You can also find Robert on Google+ and Twitter. View all posts by Robert Jordan

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