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Sending Clear Signals – Are You on Message and Memorable?: Podcast

I got to meet marketing and brand strategy expert Bill Schley at the 800CEOREAD Pow Wow in December. Bill has clear and simple advice for entrepreneurs and company owners to stay on-message. The problem is that in so many organizations, there are a multiplicity of messages going on, leading to confusion. Listen in and learn as Bill explains how developing a tagline that tells a story in a memorable, repeatable way, can serve as a tool to keep corporations and startups alike on course for success.

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