Did you know that there is now the concept of a marketing balance sheet? We all know about financial balance sheets, but what about marketing? Marketing has historically been viewed as essentially a creative or budgetary black hole. That’s no longer true in an online world, where we can all measure, well, everything. In this podcast Noble Samurai co-founder Eugene Ware describes the marketing funnel process and how to view those metrics as what is essentially a new-age version of a balance sheet. Eugene, who is expert in SEO and marketing, began Noble Samurai to improve all elements of the market research process.
Anyone concerned with a meaningful online presence could benefit from hearing Eugene’s advice on content, keywords and links. I’m not sure there is any kind of business or industry that doesn’t have an online component these days –