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Entrepreneur, Know Thyself!: Podcast

An interview with Georges van Hoegaerden of The Venture Company

Listen to this podcast from outstanding venture capital and entrepreneurship thinker, Georges van Hoegaerden, who discusses the 35 venture funds who make money – out of 790 funds in the US. Georges says that even though they make money, they are not necessarily good venture funds!

Entrepreneurs are not spared from Georges’ eagle eye. His biggest piece of advice for entrepreneurs is to know exactly who you are and what you want out of an investor so that you can go to the right kind of investor in the first place. So many company founders have a one-dimensional outlook: I need money, and they have money. End of story. But that’s not a thorough enough understanding of your own mindset and the actual needs of the investor, to know whether there’s a chance of a good marriage, or a relationship that will hit the rocks fast. Many founders are so desperate for money that the attitude is, “any port in a storm,” without realizing that the wrong money could lead to the wrong relationship which could lead to the entrepreneur being fired or going bust far faster than if a slower and more thoughtful approach had been taken, resulting in eventually finding the perfect partner. Listen up!

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