I got to meet marketing and brand strategy expert Bill Schley at the 800CEOREAD Pow Wow in December. Bill has clear and simple advice for entrepreneurs and company owners to stay on-message. The problem is that in so many organizations, there are a multiplicity of messages going on, leading to confusion. Listen in and learn as Bill explains how developing a tagline that tells a story in a memorable, repeatable way, can serve as a tool to keep corporations and startups alike on course for success.
Posted in Podcast Tagged Bill Schley, Marketing, Podcast
Top Tips for Company Owners for Search Engine Optimization from Noble Samurai Co-founder Eugene Ware: Podcast
Posted in Podcast Tagged Eugene Ware, Marketing, Podcast
Did you know that there is now the concept of a marketing balance sheet? We all know about financial balance sheets, but what about marketing? Marketing has historically been viewed as essentially a creative or budgetary black hole. That’s no longer true in an online world, where we can all measure, well, everything. In this podcast Noble Samurai co-founder Eugene Ware describes the marketing funnel process and how to view those metrics as what is essentially a new-age version of a balance sheet. Eugene, who is expert in SEO and marketing, began Noble Samurai to improve all elements of the market research process.
Anyone concerned with a meaningful online presence could benefit from hearing Eugene’s advice on content, keywords and links. I’m not sure there is any kind of business or industry that doesn’t have an online component these days –Leave a comment
Posted in Entrepreneurship Tagged Entrepreneurship, Inspiration, Jim Rohrbach, Podcast, Success
Take a listen to this podcast with Jim Rohrbach, coach to successful company owners (www.SuccessSkills.com), as he talks about the key thing you need to do right now to be ready with your plan in place for 2011. This all has to do with the biggest lesson coming out of Napoleon Hill’s classic Think & Grow Rich, putting your chief aim and mission in place right now.
Jim also talks about the importance of finding a mastermind partner or developing a mastermind group to help keep you on track, and to share your wisdom and energy with others.
Jim also posted a great article here Why You Need to Read Think and Grow Rich and there’s a free tool for writing your mission statement on the website.Leave a comment
Posted in Podcast Tagged Entrepreneurship, Georges van Hoegaerden, Inspiration, Podcast
An interview with Georges van Hoegaerden of The Venture Company
Listen to this podcast from outstanding venture capital and entrepreneurship thinker, Georges van Hoegaerden, who discusses the 35 venture funds who make money – out of 790 funds in the US. Georges says that even though they make money, they are not necessarily good venture funds!
Entrepreneurs are not spared from Georges’ eagle eye. His biggest piece of advice for entrepreneurs is to know exactly who you are and what you want out of an investor so that you can go to the right kind of investor in the first place. So many company founders have a one-dimensional outlook: I need money, and they have money. End of story. But that’s not a thorough enough understanding of your own mindset and the actual needs of the investor, to know whether there’s a chance of a good marriage, or a relationship that will hit the rocks fast. Many founders are so desperate for money that the attitude is, “any port in a storm,” without realizing that the wrong money could lead to the wrong relationship which could lead to the entrepreneur being fired or going bust far faster than if a slower and more thoughtful approach had been taken, resulting in eventually finding the perfect partner. Listen up!Leave a comment
Posted in Podcast Tagged Entrepreneurship, KeyRoad Enterprises, Philippe Lavie, Podcast, Success
Philippe Lavie, President of KeyRoad Enterprises, is not only an outstanding sales team coach – he’s also the sales coach’s coach. Much thanks to Philippe for sharing advice and insights earned from years of growing sales teams, sales professionals and sales management. Listen to the coach here for three great insights:
- The game changes through company stages, from startup to young growing company to large company. Very different sales challenges.
- Beware: if you don’t understand the processes that you need to automate sales tasks, the only thing you do is automate non-existing processes and get to chaos much faster
- There are seven specific elements that go into evaluating whether someone is a leader
Listen here.2 Comments
Learning from Andy Whitman and Gary Sebek of the 2x Fund: How a CPG Fund Will Evaluate Your Company: Podcast
Posted in Podcast Tagged Andy Whitman, Gary Sebek, Podcast, Success
A fascinating conversation with Andy Whitman and Gary Sebek, managing partners at 2x Consumer Products Growth Partners fund. I first got to know Andy when he invested in gDiapers, a Portland, OR based company that had invented a truly green disposable diaper. gDiapers biodegradable inserts break down in months – not eons – read for yourself here.
Andy, Gary and partners also invested in Orabrush tongue cleaners, Tasty Bite ethnic foods, Eagle brand snacks and Wellness all-natural pet foods. If you want to see an outstanding example of Internet promotion and marketing, check out Orabrush here. And then go to one of their incredibly well done YouTube videos – as I write this feisty Orabrush has crossed 25,608,144 YouTube views.
If you have a consumer products company, listen here for some fast advice on what motivates a CPG investor.Leave a comment
One of the most inspiring people I have ever heard present at a conference is Dr. Margaret Wheatley.
16 years ago or so, I saw Dr. Wheatley, who at the time was a theorist on chaos, speak at a conference on creativity. She said things that still resonate, about self-organizing systems. She showed a picture of a mound in Africa, about 25 feet high, built by termites. Despite extensive study, researchers could not find a termite leader. Teams of termites built what, relative to their size, is a structure far larger than humans have built, sky scrapers included. The only thing researchers could determine was that a termite’s function was determined by their place and the task at hand – where they were and what needed to be done determined who was in charge and how the work got done.
She showed a picture of a grove of Aspen trees. Aspens are the largest biological organism on earth – I didn’t know they grow from a common root system, and that the largest Aspen, in Michigan, covers over 2,000 square miles.
It seems like chaos, but chaos leads to order. I am a big believer in self-organizing teams and we now see this more and more within companies. Look at how many corporations now routinely and permanently distribute teams across the globe. My friend Tom Underwood, Head of Process Improvement, Global Operations and Product Leadership at Neilsen, runs quality for their consumer products unit and manages people in Kuala Lumpar, Chennai, Oxford, Brussels, Mexico City, NYC, Chicago, Shaumburg, Boston, Hong Kong, Moscow, Warsaw, and Singapore. Tom is just one of thousands of cases of individuals effectively managing people across the globe because they are mostly self-directed.
I stumbled across The Dr. Pat Show featuring Dr. Margaret Wheatley as a guest. My impression from Dr. Pat’s interview with Dr. Wheatley is that she has become more wholistic and global in her research or outlook, and while I’m not yet up to speed on her recent writings – her ideas on self-organizing systems and the source of inspiration are brilliant. Take a look at http://www.margaretwheatley.com/Leave a comment
Posted in Podcast Tagged Chris Gladwin, Entrepreneurship, Podcast, Success
I am really pleased that Chris Gladwin, CEO and founder of Cleversafe, spent some time talking about his experience starting, growing and selling companies.
Chris is the consummate entrepreneur, from Cruise Technologies to MusicNow to Cleversafe – successfully creating, financing and growing technology companies, and not in easy circumstances. Chris tells how the music space became hypercompetitive, with 226 VC-backed companies and only 4 with successful exits (he sold MusicNow to Circuit City and then to AOL).
Cleversafe is now redefining the whole notion of how data storage occurs, and it’s taken six years to both engineer the team’s vision and to see the world come around to cloud computing.
And it turns out Cleversafe is taking in additional capital. Listen in to hear some straight talk from a champion company founder.Leave a comment
Posted in Podcast Tagged Jack Chapman, Jim Rohrbach, Podcast, Sheryl Dvorin, Success
I have had the privilege of getting to know three outstanding executive coaches over the years, and it got me thinking about when and how entrepreneurs could make use of a good coach. Having a sounding board, especially at the early stages of a company pre-board of directors, is a good thing. So we interviewed Jim Rohrbach, Sheryl Dvorin and Jack Chapman, who, while each being a great coach, have very different practices and styles and areas of interest. You can listen right now here.
Success Skills Coach Jim Rohrbach is “The Personal Fitness Trainer for Your Business.” He coaches business owners, entrepreneurs, sales professionals and corporate executives on building their clientele. Author of the books Business Success Skills and The Social Skills Playbook, he has helped hundreds of individuals to achieve their goals since he developed his first coaching program in 1982. What sets Jim apart from other business coaches is his ability to improve his clients’ “inner game of success” via specific techniques not unlike great athletes use to get to the top of their game. Jim holds a BA in Psychology, a Master’s Degree in Education and has completed Ph.D. course work in counseling.
Since How to Make $1000 a Minute was first published in 1986, Jack Chapman has become a specialist in all aspects of salary and raise negotiations–from high-profile executive negotiations worth an additional $300,000, to strategies an hourly-wage worker can use to bargain for extra benefits or perks. He has personally assisted over 2,000 individuals, one-on-one, in improving their careers through the challenges of job changes, career planning, and entrepreneurship, and has influenced countless others through his many seminars, courses, lectures, TV and radio appearances, and newspaper columns. Jack’s background includes seven years of study in the Jesuit order, where he earned a B.A. The holder of a master’s degree in Vocational Guidance, he has had a wide variety of careers himself–teaching at the high school and college level, real estate management, corporate training and development, and career management consulting.
Sheryl Dvorin – Beyond Limitations Coaching
Sheryl Dvorin has been a consultant and coach for individuals and corporations for 10 years. She continues on-going training and development through seminars and her spiritual practice. She has dedicated her life to supporting people with their growth and development as well as achieving their personal & professional goals. She received her B.A. in communications from the University of South Florida.2 Comments
Thanks to PR pro Tom Figel, managing partner at Lake Effect Communications, who provided good coaching for leaders on this podcast.
Tom describes three kinds of crises that can hit any public or private company, big or small:
(1) outside disasters, like the BP oil spill;
(2) internal errors within an organization, where they have no intent to change; and
(3) internal errors that are acknowledged, where change is intended and executed.
I was prompted to interview Tom after reading a great article from the New York Times called “In Case of Emergency What Not to Do” on August 22, 2010. NYT cited the YouGov BrandIndex, which measures six components of brand health:
Is your general impression of the brand positive or negative?
Does the brand represent good quality or poor?
Does the brand represent a good value for the money, or a poor one?
Would you be proud to work for this brand, or embarrassed?
Are you a satisfied customer of this brand, or dissatisfied?
Would you recommend this brand to a friend?
All reasons for entrepreneurs to be prepared BEFORE a crisis hits.Leave a comment