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Affirmations Count! And Now There’s Proof

I am a big believer that you first declare your intention and then you live into it. I am of course not the first person to say this, and for some folks it’s a given and for others its an eye-rolling experience (include my children in that category).

I can picture – even though I wasn’t alive at the time – seeing Babe Ruth step up to the plate, loosen up and point his bat at the stands, at the exact spot where he would hit the ball out of the park for a home run. That’s an affirmation too.

And now there’s proof about affirmations. Sasha Issenberg, writing in the The New York Times Magazine, reported on voter appeal direct mail results that show the old message “More Americans should exercise their right to vote” didn’t work. The results of that rousing statement? Lower voter turnout.

The new message? “Turnout is going to be high today.” This statement resulted in higher voter turnout. And there’s proof from direct mail before and after campaigns to back it up.

This may sound abstract, but it’s not. Our own internal dialogue, or the dialogue we have with customers, employees, friends and family – when put in the form of the desired outcome –  helps to produce exactly that desired outcome.  Pretty cool.

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