Have you ever had the experience of meeting someone in business who has a profound impact on you? Someone who gets to the core of what’s going on. Jeff Leitner, founder of Insight Labs and Lead Strategist at Manifest Digital, is that kind of rare person, and I had an opportunity to interview Jeff on his brainstorming work.
Jeff did not disappoint. As soon as we started talking about innovation, he said his number one criteria for the value of something new is, does it make us less lonely?
I had to think about that for a minute, because I hadn’t heard that before.
My first thought was the cell phone, because I’d say it’s an example of a technology that helps bring us closer together. Then I thought of email, which at the birth of the Internet was referred to as the killer app. Because it sped up communication, I’d say email could help make us less lonely and more connected. What do you think of Jeff’s idea? Is it a good benchmark for innovation?
Take a look at Jeff and I’m anxious to hear your thoughts –